Here’s a quick illustration that puts forward a very rudimentary social media architecture that contains 4 big contributors to a plan or strategy - really the areas that you might want to manage. They are as follows:
Input: This is the message/messaging/persona delivered through/as a ‘persona’ somewhere online. This might be delivered directly to one of the aggregators or to an individual blog, hub or something else and pushed through.
Feeder: Feeding and seeding the networks seems to have become the acceptable terms used so basically at some point in social media marketing there will be feeding that takes place whether it’s through syndication, direct submission(i.e. twitter, etc.)
Connector: Maintaining regular communications is a must so connetions through more tradiotional means such as chat,direct email and email neweletters or more progressive means such as mobile, webinars, ustream, following, etc.
Receiver: Listening is arguably the most important part of any conversation. There’s plenty of tools out there that allow for feedback such as commets, ratings, survey, tweets, etc.
This is definietly not new and not a one size fits all solution. There’s going to be multiple areas kept in and left out. But this is where my head starts out on projects that have a social element prior to digging into detail on the conversation…which is the result of what happens when you start moving forward with these elements all together.
