Digital Next Year
So…a friend of mine recently asked me what are the next up and coming trends in digital. i.e. what do marketers need to pay attention to. Here’s what I told him:
2010 will be the year of the extended experience
-We’ll see a rise of MID’s(Mobile Internet Devices) Right now if we look at China for example… 23% of the people experience the internet from a device that’s not a browser. We’re a bit behind in the States - but it will happen. Marketers in the digital space need to look hard at their target personas and understand where and how they’re involved in the space. The browser might not be the right place for a digital investment.
-MMOs will emerge a marketing tool. Foursquare is only the start of this. Combine the things we do in the Social Media space already with gaming. Earn points and rank for the things we do…The possibilities are endless. I elaborate more in another post.
-AR(Augmented Reality) So there are a lot of people already doing things in this space….but it’s a bit buggy and there’s some hardware restrictions - especially on the iphone. Look for niche campaigns that work with your cpu browser and new experiments in mobile.
-Social media standards are here. So we’ve messed around in this space long enough to see that some things work and some things don’t. That’s not to say those things that work will change…tomorrow…but we might actually see some real Social Media experts and more successful business strategies in the space. As long as marketers understand how to use marketing as a service.
-Live Collaboration. I’ve been saying this for three years and I’ll say it again Live collaboration is something to look out for. Google wave looks like it might be a big pillar in this…but from a marketing perspective - think of flash mobs online. Annoying….but it might work.
(That’s not everything - just some of the cool stuff)
